SUREKA

The Butterfly Effect

ABOUT

SUREKA BUTTERFLY FOUNDATION

Where science, culture and ownership meet for a regenerative future.

Sureka Butterfly is a Swedish purpose-driven foundation that safeguards the long-term vision, brands and intellectual property of the Sureka ecosystem. Through its ownership of Sureka Trust AB, the foundation stewards ingredient science, cultural storytelling and ESG-driven business models that support healthier people and a more sustainable society.

Uniting

Ideas

SUREKA BUTTERFLY

Stewarding the Sureka Ecosystem

 

Sureka Butterfly Foundation is the long-term owner of Sureka Trust AB, which in turn holds companies, brands and IP within the Sureka ecosystem – including Celine Natural Ingredient Solution AB and digital platforms focused on ingredient-based health, culture and community.

SUREKA ECOSYSTEM

 

From Ingredients to Insight

 

Through its subsidiaries, the foundation supports platforms that make ingredient transparency, science and storytelling accessible to consumers, professionals and partners. This includes B2B ingredient channels and consumer-facing experiences that connect everyday products to their deeper health and sustainability impact.

SUREKA CALLS

Partnering for System Change

 

Sureka Butterfly works with universities, innovators, cooperatives and value-aligned partners to explore new models for knowledge equity, ESG governance and regenerative commerce. The foundation’s role is to hold the long-term perspective, protect the mission, and enable collaboration across sectors and geographies.