In an engaging lecture at International Economics and Trade of Economics College, Jinan University, Guanghzou, China, Lucy Dahlgren, the visionary founder of THiS Less-is-more Group AB and ROST Cooperative, highlighted the integral link between business sustainability and ethics. She explored innovative economic models and exemplified Sureka Butterfly as a stellar case study. Dahlgren’s resounding message was clear: Businesses must harmoniously incorporate ethical principles to facilitate positive societal transformation. She stressed that, without a viable economic model, even the loftiest ethics may inadvertently impose a burden on society rather than offering a sustainable solution. Her use of Sureka Butterfly as an illustration catalyzed discussions on ethical business values and the potential of inventive economic models.
This collaboration with the university is an integral facet of the broader Sureka Initiative.
