Sureka Unique Business Concept
Sureka is an integrated ecosystem transforming the health, wellness, and FMCG markets with a focus on natural ingredients and innovation. It comprises three interconnected modules: Sureka Life, Sureka Store, and Sureka Corp, each serving a distinct yet complementary role.
- Sureka Life is a culture technology-driven super app that engages users in health and wellness through interactive storytelling, educational content, and community-driven experiences.
- Sureka Store the eCommerce module, offers a platform for sellers and resellers to promote ingredient-centric products using customizable landing pages and advanced Martech tools, supporting both B2B and B2C transactions.
- Sureka Corp connects founders, brand owners, innovators, and resellers, ensuring economic alignment while advancing Sureka’s mission.
Together, Sureka’s business concept fosters a holistic, collaborative environment, bridging culture, commerce, and technology to promote sustainable, health-conscious living.
Sureka Core Values:
Science-Driven Innovation: We prioritize evidence-based decisions, ensuring every innovation is supported by rigorous data.
Integrity in Collaboration: We foster a trustworthy, collaborative environment for scientists and partners.
Pioneering Spirit: We embrace new technologies and methods, driving growth and progress.
Stability and Sustainability: We build a reliable, sustainable business model for commercializing scientific breakthroughs.
Global Reach, Local Roots: We expand globally while staying connected and respectful of local markets and cultures.
Sureka Mission:
To create a sustainable, ingredient-driven ecosystem that educates, empowers, and connects individuals and businesses through culture, technology, and innovation, promoting health-conscious choices and transparent commerce.
Sureka Vision:
To become the leading global platform for ingredient-based health and wellness, integrating culture and technology to foster a community where sustainable living and innovation drive shared success and well-being.
Sureka’s Business Model integrates eCommerce, culture technology (cultech), and cooperative collaboration to promote ingredient transparency, health, and sustainable growth. It operates through three main components:
Sureka Life (Cultech Super App):
- Revenue: Subscription fees for premium wellness content and brand sponsorships.
- Model: Engages users with interactive, culture-driven experiences, building loyalty and monetizing through educational content and partnerships.
Sureka Store (eCommerce Platform):
- Revenue: Commission on sales, B2B partnerships, and bulk orders.
- Model: Provides resellers with personalized pages and marketing tools to optimize product promotion and sales.
Sureka Corp (Cooperative Model):
- Revenue: Membership fees and profit-sharing from collective sales.
- Model: Connects health and innovation stakeholders, supporting shared economic growth and advancing Sureka’s mission.
The Founders Team:
Lucy Dahlgren:
Social entrepreneur and founder of Bayn Europe AB, IPO on Nasdaq First North Stockholm in 2014, advocates for innovative model for industrial change and competence-driven capital growth. Founder of THiS Group.
Yvonne Ryding:
Yvonne Ryding, Entrepreneur, TV personality, Miss Universe 1984, known for natural beauty expertise and culinary skills, blending glamour with culinary mastery.
Katarina Enlund:
Entrepreneur and health supplement expert, brings marketing prowess from Bringwell, passionate about business growth and evolving communication channels. Founder of Mucopen.
Sureka Butterfly Brand Identity
Sureka’s logo is inspired by the transformation and life cycle of a butterfly, with a distinct twist. Unlike an ordinary butterfly, Sureka’s logo features an exclamation mark as the body, with the dot symbolizing the egg and the start of life, representing the brand’s energy, purpose, and innovation.
This unique design highlights Sureka’s commitment to driving impactful change in the ever-evolving world of health, wellness, and sustainability. Our identity is rooted in ingredient integrity, science, and cultural heritage, ensuring that every product offered is both effective and meaningful.
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